carol avena,
creative
copywriter
storyteller
on
off
all
from soul
to sell
More than cool commercials,
I create strategic speeches that truly speak
for brands on any platform and build strong
relationships with consumers.
Wanna know about my work experiences
and my academic qualifications? Click here
*although I've done some
really cool ones
CAMPAIGN
TIMELINE
DICTIONARY OF GENDERS
for Afroreggae's Gender Equality Program,
a Dictionary updated with new definitions created by more than 3 thousand people, who shared their gender experiences through a digital platform.
*and also by a super kind lexicographer
who made their words official
FREE FROM TABOO, PERIOD
Stayfree® and a new way to talk
about menstruation period:
free from taboo - like it Always should be -
in a show with Maísa and millions of genZ's.
DOING MORE WITH
FACEBOOK GROUPS
People really could do more with Facebook Groups, exchanging experiences and learning from each other inside the most different groups made only by the users.
To prove it, I did a campaign with some of them.
*seriously, you can learn anything with
those people, it's genius
AN AWESOME CAMPAIGN
How to make the awesome new features from
Samsung Galaxy A popular between GenZs?
By mixing catchy songs about it with seven different rhythms they love the most according to our research.
MIXING MUSIC AND BEAUTY
L'Óreal wanted to impact women on Youtube
and show how beauty could be more accessible with Niely hair products.
We've done it parodying target's favorite musics and creating catchy lyrics so people couldn't take our campaigns from their head.
*ba dum tss
GALAXY CAPTURES REAL LIFE
ON SAMSUNG'S AON
To show how accessible it's to have beautiful pictures and videos on Instagram though Samsung Galaxy, but also
capturing the real life, we create the a new AON Strategy
for the brand.
COVERING WSL
SURF CHAMPIONSHIP
WHILE FILMING
A DOCUMENTARY
ABOUT THE SEA
*and not complain about it
We went to Saquarema-RJ to cover the 2019' WSL for Jeep's Social Media and left there with also a documentary about how the relationship with the ocean changes peoples lives broadcasted on TV.
​
A CONNECTION ALSO WIRELESS:
WITH THE NATURE THROUGH
JEEP EXPERIENCE PANTANAL
Four Instagram personalities from Brazil and a challenge: disconnect from social media to be connected with the nature by exploring the beauties of Pantanal.
